Outside of Zara.

I decided to research on the visual shop window for a typical Zara store. I wanted to see how the clothing keeps corporate with the visual merchandising of the store. There is not much going on with the window as, in my opinion they dont want the attention to move away from their clothing.I have annotated a few images that I took from the Internet search engine, Google to get a bigger insight on the way Zara communicates with the public about their personality as a brand. Their shop window is plain but very bold and sleek and this reflects onto the designs of the clothing.